Avon - City Rush Perfume
Form and lines - Sharp, square, Masculine, powerful, business-minded
Color - Male (gold, dark, larger) Female (smaller, silver, lighter)
Contrast - Design and lettering pop out because of the difference between the bottle and lettering
Size - The male cologne is large while the female perfume is small.
Gestalt Principle - continuity because the lines feel like they will keep going around the square
When I see this bottle, it makes me feel like the perfume is focused on a masculine design more than feminine appeal. If I open the women's perfume I am afraid it will smell more like a man.
Melaleuca's Sei Bella - Bella Fiore
Melaleuca's Sei Bella - Mystique
Form and Lines - square but soft, rounded corners. Feminine and soft
Color - pink and purple to show female
Contrast - subtle but still contrasting between the bottle, the colored perfume and the label
Gestalt Principle - Continuity because the lines continue around the square.
This design is brighter and more alluring. It feels more feminine because of the color, the shape, the design of the cap, and even the small details. I am expecting, when I open this, it will smell more like what a woman would wear.
No comments:
Post a Comment